Hitting the Reboot Button: How to (Re) Launch Your Career
Sometimes even veteran authors need to push the “reboot” button. It might be to launch a pseudonym or establish a presence in a different genre. Or maybe you wish to reset reader expectations. Regardless of why, how do you build a new author brand from nothing, with no fan base?
This presentation will take a peek inside real-world example: Tyra will show you how to create a new platform and lay out a media campaign, and Jana will discuss what difficulties you’ll face as an unknown author, and present solutions to the “I’ve never heard of you” issue. At the end of the presentation, you’ll know how to find your “influencers”, which social media platform is best to target, and the real cost of that “reboot”.
And if you are just starting out, don’t worry, rebooting strategies can be adapted for new authors as well.
A master at connecting people, Tyra Burton, a Senior Lecturer of Marketing at Kennesaw State University, leverages social media to engage and network. Her first book, Socially Engaged: The Author’s Guide to Social Media, co-written with Jana Oliver, was published in October 2014. She lives in Metro Atlanta with her husband and their three socially engaging fur babies. Tyra can be found on the web at www.TyraBurton.com and on Twitter @TyraAnneBurton, as well as on www.SocialMediaMuses.com
An international bestseller and the recipient of over a dozen major awards, including the Maggie Award of Excellence, the Daphne du Maurier, National Readers Choice and the Prism Award, Jana Oliver’s vivid imagination is never at rest. When not wandering around the Internet, blogging about social media, or researching urban myths, Jana can be found in Atlanta with her very patient husband, and an ever growing collection of single malt Scotch. Jana can be found on the web at www.JanaOliver.com and on Twitter @CrazyAuthorGirl
Members and guests must be 18 years or older to attend.
Meeting cost: $15 (cash or check) at the door
9:00-10:00 Breakfast and Networking
10:00-11:00 Featured Speaker
11:00-12:00 Book signing/Business Meeting
Atlanta Marriott Northwest at Galleria
200 Interstate N Pkwy SE
Atlanta, GA 30339